The red phone box is being replaced by mobile phones, and these mobile devices are becoming ever more powerful. In just a few years the UK ownership of smartphones has quickly risen to 66% of all adults, that’s 37.8 million of them (in 2015). Consumers now have unparalleled access to information on the move and an increased ability to do things without using a PC. Couple this with the expansion of Wi-Fi and faster mobile data systems, such as 4G, and you get a trend that is set to continue.